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Google Business Profile Optimisation

Create GBP Posts

What is a Google Business Profile Post?

First launched in 2016, Google Business Profile posts allow you to share even more information with your audience right from the search results page or from your listing.

You can use Google Business Profile posts in many ways—to announce upcoming events, highlight new products and services, clarify changes in hours, share interesting news, or communicate your special offers.

Here are some answers to a couple of frequently asked questions about Google Business Profile posts:

Are Google Business Profile posts free?

Google Business Profile is a powerful, free advertising tool with the potential to funnel customers to your website and store from both Google Search and Google Maps. And posts on Google Business Profile are no exception–they’re completely free!

Where do Google Business Profile posts appear?

Text, photo, or video posts appear to viewers in three core Google Business Profile locations:

• The mobile view of “Updates” or “Overview” sections of your profile in Google Search and Maps.
• The “From the Owner” section of your profile in the desktop view of Google Search and Maps.
• Google Business Profile websites.

Do Google Business Profile posts help SEO?

Yes and no. Google Business Profile posts don’t directly help your SEO–but indirectly, they can. This is because Google Business Profile posts can entice more users to click to your website by providing relevant and interesting information about your business, your offers, and what you do. Increased clicks to your website and a higher click-through rate on your GBP profile does help your SEO.

What do I need to do before I create Google Business Profile posts?

Before you start focusing on effective Google Business Profile posts, make sure you have a solid profile. An optimized Google Business Profile listing will increase your visibility, getting your posts in front of more relevant searchers. During your Google Business Profile profile setup, be sure to input all necessary information accurately, and claim your business as well.

What are the types of Google Business Profile posts?

The right type of Google Business Profile post for you will vary depending on what you’re trying to achieve. Here are the few types of Google Business Profile posts the platform currently offers:

• Hours updates
• Offers
• Products What’s new
• Events

If your home services business is running a special promotion, the “offer” post would fit the context of the information best.

On the other hand, if your vet clinic is simply looking to increase brand awareness and share general information, the “What’s New” post type can help you get the job done.

Because the content covered in each post will most likely be different, it’s a good idea to spend some time studying and testing the different post types so you have a better understanding of how they’ll look and which ones can help you reach your goals fastest.

Tips for Great Google Business Profile posts that get results.

So, you know how to create a Google Business Profile post, but do you know how to create one that gets results?

Check out these top tips for your Google Business Profile posts.

1. Post regularly
2. Use high-quality pictures or videos
3. Keep the text short…
4. A/B test CTA buttons
5. Optimize your landing page
6. Keep it professional
7. Proofread and polish up
8. Get familiar with Google’s posting rules

Don’t wait! Start posting on your Google Business Profile

Google Business Profile posts only take a few simple steps and minimal time to create—most importantly, they’re free!

With this being such a local-friendly marketing tactic, it’s a can’t miss for small businesses looking to serve a specific area.