FREE Training:

Google Business Profile Optimisation

How to Improve Your GBP Ranking

have an optimized Google Business Profile?

As a business, you’re already probably spending money on Google ads and website SEO optimization, so it’s more searchable and gets enough traffic.

But you might – like many other businesses – overlook your Google Business Profile presence. Which also means missing out on all the local SEO benefits it can bring you which, btw, is completely FREE to use.

And if that’s the case, you’re not alone. In fact, one research study showed that business profiles on Google get just a tiny fraction of the overall billions of monthly views from Google search. But not because Google Business Profile is just ineffective. Rather, because businesses fail to take advantage of all that it has to offer.

Here are some helpful tips.

How to optimize your Google Business Profile?

First, claim it for your business (if you haven’t yet)

If your business has been on the market for some time, chances are the listing already exists (if you’re not sure, just try Googling yourself). And that’s even if you haven’t created it yourself. But you can’t optimize it until you’ve officially claimed it.

If you don’t have a Google Business Profile Account, you can create it here after logging in with your Google account.

Carefully complete all the sections of your Google Business profile

Keep your Google Business Profile profile active

Make sure your NAP (Name, Address and Phone Number) is accurate

Write the perfect business description

Choose the right business category and subcategory

Upload amazing photos

Set up a booking system

Use Google Business Profile as a customer service channel

Use UTM links and call tracking to better monitor performance

Conclusion

Above all, though, the best way to learn is to test and explore things yourself.

Set yourself a reminder each week (or month, if you’re under-resourced and time-poor) to check out GBP listings in your industry.

What features are they using?

Does anything look different?

If so, test that feature out for yourself and see if it makes a difference to rankings or conversions.