FREE Training:

Google Business Profile Optimisation

Add Keywords to GBP

If you have a business that relies on local customers, then a Google Business Profile listing is a must-have digital marketing strategy for growth.

But if you’re new to search engine optimization (SEO) or not getting found as much as you’d like for local keywords, then this guide is for you.

Below, you’ll discover the top tips for how to add keywords to Google Business Profile listing.

You’ll also learn where to set keywords in Google Business Profile pages to get the best results and how to change keywords that are not sending you the most qualified website traffic.

How to Add Keywords to Google Business Profile?

1. Add Keywords to Your Google Business Profile Description

The first step for how to add keywords to Google Business Profile is inside your business description. This is the easiest way to improve relevance for your Business Profile, which is a top-ranking factor in Google’s algorithm for GBP listings. 

2. Put Keywords In Your Google Business Profile Posts

The next step for how to set keywords in Google Business Profile is to add them to the business posts on your Google Business Profile.

There are three main types of posts you can create:

• Offers
• What’s New
• Events

3. Get Customers to Put Keywords In Your Reviews

A powerful, yet highly underused method for how to add keywords in Google Business Profile is to ask your customers to use them in their Google reviews (i.e., testimonials). This is a great way to increase the keyword density in a natural way too. You can also add keywords in your replies to GBP listing reviews.

4. Add Keywords In Your Business Q&A Section

Another tactic for adding keywords to your Business Profile listing is to use them in your business Q&A section. When a customer asks a question on your page, you can insert keywords into your answers.

5. Don’t Add Keywords to Your Google Business Name

The final step you need to consider when optimizing your Google Business Profile listing for keywords is to NEVER set keywords in a GBP Business Name (i.e., business title).

The digital marketing experts at SterlingSky reported that keyword stuffing the Business Profile Name can increase keyword rankings for a specific search phrase like “keyword” + [city] + [state], which is why this SEO tactic is attractive to Internet marketers.

 How to Change Keywords On Google Business?

As with any search engine optimization strategy, you’ll want to track, measure, and monitor your results with the keywords you’re using on your Google Business Profile page. And over time, you may determine that the keywords you’re using on your GBP listing are not attracting enough website traffic, the right type of organic visitors, or qualified customers.

Finding the Right Keywords for Your Google Business Profile Listing

If you need help picking the right keywords to use on your Business Profile, the following tips can help. The most basic method for SEO is to include the following type of keyword strings throughout your listing so you can show up for more organic searches and on Google Maps:

• [keyword] + [city]

You can also optimize for the type of service or business you operate like this:

• [type of service] + [city]
• [type of business] + [city]

It’s best to rotate through the various keyword strings and types that relate to your business so you’re not using the same phrases repeatedly.

This SEO strategy will help you optimize for a wider range of keywords to attract more customers.

 Summary

As you discovered, the best method for how to set keywords in Google Business Profile listings is to optimize the following locations on your profile: description, posts, customer reviews, and Q&A section.

You can also change keywords on Google Business Profiles at any time to improve your results.

You may not be getting the best ranking positions, highest level of website traffic, or qualified visitors based on your current keyword optimization practices. So, refining your keywords, adding new phrases, and change old terms, is a good way to increase the visibility for your business in the Google search engine.